…what we know and have come to love. Our state. The Research Triangle region. Our communities.
In July 2011, Delta Sky Magazine will be producing a major feature on the Research Triangle Region that will run over 45 38 pages on business and tourism. The magazine will reach over 14 million passengers on-board Delta Air Lines 13,000 daily flights, online at deltaskymag.com and in select bookstores throughout the United States and Canada.
The editorial feature will highlight business, entertainment and education leaders; with several sections dedicated to the region’s existing and emerging growth industries, the RTP, tourism, cultural arts, quality of life, higher education, healthcare and the neighborhoods in and around Chapel Hill, Durham and Raleigh.
Google announced Tuesday in a special press conference at Johnny T-Shirt in Chapel Hill that in 2009 it generated $780 million for North Carolina businesses, website publishers, and non-profits. In total, the Internet giant generated $54 billion in economic activity across the US last year alone. These figures were unveiled at a series of launch events held across the country, and Chapel Hill was lucky enough to host one. Google sees a great opportunity in partnering with companies—large and small—based in North Carolina, said representatives.
“Google is best known as a search engine, but we’re also an engine of economic growth for businesses in North Carolina,” Google Vice President for Global Agency and Industry Development Penry Price said. “Google isn’t just a California company – we’re also a North Carolina company, generating hundreds of millions of dollars of economic growth every year for local businesses and entrepreneurs.”
So how, you might ask, does searching things on Google translate into revenue for North Carolina businesses? When you enter a search on google.com, there are two columns of results: the left-hand side we are all familiar with (the “natural search results,” as Price described them), and the right-hand side of sponsored links and platforms. Sometimes they appear above the natural results, as well. These are advertisers that compete in auctions for the space, and be it known that these slots are not cheap. However, Google grants favor to relevant small and local businesses, like Johnny T-Shirt, in order to help them promote themselves and grow their market.
Hence why small businesses love Google and love Google Ads. “For every dollar an advertiser spends on Google Ads, they make two dollars back in revenue,” Price said. Over the past half decade, companies from around the country have been taken under the wing of programs like Google Ad Sense and Google Ad Works. He said Johnny T-Shirt was selected as a prototype ad client in 2004 because they excelled in both product and service, and the amount of online traffic they were receiving was distinctly noteworthy. Google called up the store’s retail manager Heather Frazier to help them meet their rising demand.
“Google has enabled us to reach customers far beyond Chapel Hill,” Frazier said. “It is an important part of our marketing strategy.” Johnny T-Shirt’s online sales recently surpassed in-store sales for the first time.
This story is not uncommon for locally-owned North Carolina businesses, the majority of which are considered ‘small’ and ‘entrepreneurial’. “Sixty percent of people employed in North Carolina are employed in businesses with less than 100 employees,” said N.C. Representative Verla Insko (D-Orange), who was among the North Carolina state and municipal representatives in attendance Tuesday. Others included Chapel Hill Mayor Mark Kleinschmidt, N.C. Department of Commerce Small Business Commissioner Scott Daugherty, and N.C. Senator Ellie Kinnaird (D-Orange).
“Google is ubiquitous,” Kinnaird said. “It’s a verb now. People use it for everything in their daily life. So, we’re proud to welcome ‘Google Nation’ to North Carolina.”
Kleinschmidt said Chapel Hill has an unfair reputation for being anti-business. What the town does stand for, he said, is good corporate citizenship, and the goals and grants Google announced are “true Chapel Hill values”. Last year, Google gave out 70 grants to state start-ups and donated more than $1 million to non-profit organizations and charities by offering free advertising.
The announcements were met with gracious applause. State leaders seem to agree that partnering with Google could create new jobs—and even new businesses—for North Carolina, and for Chapel Hill.
But still, why choose Chapel Hill for the big unveiling? Price had an answer: “We looked at the way business is growing in North Carolina.” He said they wanted a fair representation of the face and future of all the types of US cities Google works with, and Chapel Hill fit that bill.
Google has launched a new “Google Fiber for Communities” project, planning to build and test ultra high-speed broadband networks in a small number of trial locations across the United States. Google will deliver Internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fiber-to-the-home connections.
Mr. Bach began his presentation by reminding the audience of how far we have come in the evolution of media and entertainment, specifically focusing on the mode of reception. Something that stuck out was his observations on how the “Big Screen” has gone from solely pertaining to televisions to including computers, cell phones and iPods. With sites such as YouTube and Hulu, the ability to download movies directly to our homes has given our society tools to utilize various forms of technology at our fingertips.
Mr. Bach also mentioned various emerging trends. I paid particular attention to what he had to say about Content Creators. I fancy myself a digital storyteller in some senses, and Mr. Bach really opened my eyes. Art is starting to flow across screens. Whether you are a musician, artist, writer, filmmaker, etc. society’s ideal of art is taking on a new form, specifically in how it is transmitted and received. A new age of “Digital Artists” have emerged who animate, draw, paint and compose in a strictly digital world.
More importantly, the digital age allows us to experience entertainment with others, while not having to share the same physical space. With innovations like online gaming, XBOX Live, webcams, etc. we are able to enjoy current forms of entertainment with our network, regardless of location.
Mr. Bach concluded his talk with the current status and future outlook for Microsoft. Mr. Bach focused on a new user interface trend, recognizing movement not only on a two-dimensional, but a three-dimensional level. In particular, keep an eye out for: the Microsoft Surface and a new endeavor, Project Natal.
To check out the rest of the CHAT Festival program for the week, visit the conference website.