The Research Triangle Park and Quarry Integrated Communications are introducing Marketing Mondays, a monthly speaker series focused on helping business people in the Park (and across the Research Triangle region) market their products, services and technologies more effectively. Other Marketing Mondays proud partners include CED (formerly The Council for Entrepreneurial Development), the largest entrepreneurial support organization of its kind in the United States.
TriOut's iPhone app
The inaugural Marketing Monday will be held on Monday, Aug. 9 from 4:00 to 5:30 p.m. and will feature location-based marketing experts Wayne Sutton and Lawrence Ingraham of Tri-Out. Location-based marketing is the interaction with customers based on their location, offering value-based opportunities to increase customer loyalty and social sharing.
Alan Quarry
Future speakers will include: Paul Kalbfleisch, Vice President of Brand Creativity at BlackBerry; and Robert F. Lauterborn, author, consultant, and retired professor of advertising from the University of North Carolina. Marketing Mondays will also feature remarks by Alan Quarry, Chairman and CEO of Quarry Integrated Communications.
“Marketing has entered a new era with the emergence of innovative technologies and practices,” says Cara Rousseau, RTP Director of Partnership Initiatives. “Our goal is to help anyone with an interest in engaging with their customers and target communities to re-think and re-search how to successfully build their business in today’s economic and technology climate.”
Marketing Mondays will be hosted at the RTP Headquarters at 12 Davis Drive in The Research Triangle Park. A networking reception will follow each program. Admission is free. However, attendees are asked to RSVP at www.marketingmondays.org, or send an email to marketingmondays@quarry.com.
Wayne Sutton
Hashtag: #mktgmondays
Lawrence Ingraham